Video Daze - Poetic Collective 'Clouds'

by Dan Bunn

Check out the latest full-length from Poetic Collective, featuring a dreamy soundtrack, stunning visuals, and plenty of trendy manoeuvres.

Following their video 'Abstract' from last April, Poetic Collective are back with another full-length to add to their extensive catalog of bangers. After premiering the video in the shop a couple of weeks ago (big up everyone who came down!), 'Clouds' is now available to watch online in full. The 20-minute masterpiece features full parts from all your favourite Poetic legends, as well as a bangin' team montage in the middle. Everyone always bangs on about skating being art, but nobody embodies that quite as well as Poetic Collective. If you're looking for something with a bit more thought behind it than the usual testosterone-crazed hellrides that Thrasher posts, then 'Clouds' might just be the video for you.

With full parts from Samuel Norgren, Josie Lori, Helena Long, Simon Kallkvist, and Santiago Sasson, the video has close to a 50/50 split between male and female skaters, which is pretty much unheard of. What makes the video work particularly well though is the fact that the female rippers on the team feel like exactly that: part of the team. Following up Samuel Norgren's bangin' first part with Josie Lori just makes sense, as the pair both share an unparalleled mastery of lesser-seen no-complies. Not even the most ardent defenders of the skate-riarchy could accuse Poetic Collective of virtue signalling or recruiting token female skaters. It's clear that each of these legends not only deserve their place on the team but actively improve it by bringing their own unique approach to the table. Big respect.

In true Poetic fashion, the video is interspersed with arty quotes which help shed light on the ideology of Poetic as a brand, as well as providing a sense of narrative that is often absent from skate videos, and of course, lending the video some seriously intellectual vibes. The first of these quotes, which also provides the basis for the video's title, comes from post-minimalist artist, Richard Tuttle, who states: 'Artists they're from nature, they come out of nature, they're like the clouds that just happen'. I guess this is true for skaters as well. It's hard to say where a skater comes from, particularly in recent years. They can emerge as if from nowhere, from any corner of the world, and this is of course reflected in the diversity of Poetic's team.

Of course, Poetic's team isn't just diverse in terms of the countries and genders represented, it's also got one of the most varied teams in terms of their approach to skating out of any current brand. From Samuel Norgren's part filled with mind-blowing slappies and no-complies of all shapes and sizes, to Simon Kallkvist's more tech-oriented style of hammers; the video keeps you on your toes throughout and it's safe to say that no two parts are the same.

Clouds is easily one of Poetic Collective's most polished videos to date, with the soundtrack, quotes, B-roll, and visuals working hand-in-hand to perfectly encapsulate everything that the brands about. If this doesn't make you wanna buy their trousers then I don't know what will.

That's enough chit-chat though. Head to the shop now to check out the full range of Poetic Collective decks and clothing, and buy now from CSC. Or, check out more of our favourite new skate videos on the CSC Blog. Safe.

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