More about Hélas
Helas was born from the mind of legendary Frenchman, short-shorts pioneer, and general connoisseur of all things steezy, Lucas Puig. Originally Helas only offered hats. Helas caps, including their signature 5 panel sporty number, are still super popular but they have expanded to offer a wide range of Helas clothing and soft-goods covering you for all bases from sporting activities to nights out at swanky restaurants.
Helas Caps and Headwear
Helas are originally and probably still best know for caps. They have blessed us with some premium caps that always go a step beyond the headwear offered by their competitors. Their latest offerings, like the Helas 'Surface' 5 Panel Cap, feature an unstructured 5-panel construction with a soft flat peak and adjustable woven strap with plastic rail closure for the optimal fit. What makes Helas caps stand out though are the added extras, like additional mesh side panels for added breathability to keep your head cool while skating in the sun.
We love Helas clothing!
In short, Helas embodies everything good about France, minus the cheese. The name, which roughly translates to 'alas' or 'unfortunately', was coined on a trip to the UK where the team's chances of skating were dashed by the iconic British rain (sounds familiar). Helas boasts one of the hardest-hitting teams in skateboarding; with legends including Max Geronzi, Pedro Attenborough, Flo Mirtain, Chewy Cannon and countless others backing up the great helmsman, Lucas Puig.