Ask A Skate Shop - Fifty-Fifty

Dan Bunn

In the run-up to Skate Shop Day, we thought we'd reach out to some our favourite shops across the UK to ask them some not-so-serious questions about the highs and lows of running a skate shop.

The Fifty Fifty Crew - CSC, Cardiff Skateboard Club - UK Skate Store

First up, we've got our mates from over the bridge: Bristol's legendary shop, Fifty-Fifty. Founded in 1997 by Justin 'Syd' Sydenham and Danny Wainwright, Fifty have more than earned there stripes from over 25 years in the game and have seen a fair few legends come and go through their shop. Luckily for us, Syd managed to find the time to spill some beans and answer our silly questions. Safe Syd!

  • One product you thought you’d never get rid of?
    • Osiris G Bag.
  • Do you think making a shop video is important?
    • Yes, we have done four and are embarking on a new one!!!
  • Worst thing about deciding to film a shop video?
    • The amount of hours sat waiting for people to land tricks.
  • Favourite skate shop video?
    • One thing you wish people knew about skate shops?
      • The amount of ridiculous amount of favours and phone calls you get!!!
    • Best team rider?
      • All of them, they're all legends!
    • Worst team rider?
      • The ones that get sent the most free stuff but always have the biggest tabs haha.
    • Team rider you’d most like to poach?
      • [Dave] Mackey. I’ve always wanted to ride for Lost Art anyways.
    • Best shop employee?
      • We have had so many good ones.
    Josh Arnott Gap to Noseslide, photo by Leo Sharp - CSC, Cardiff Skateboard Club - UK Skate Store
    Legendary Fifty-Fifty alum, Josh Arnott, with a gap to noseslide, shot by Leo Sharp.
    • Worst shop employee?
      • I can’t disclose this information!!!
    • Biggest ‘I will never financially recover from this’ moment?
      • The last 25 years.
    • Most famous shop visitor? Bonus: what did they get and did they ask for discount?
      • Keith Murray, Damon Albarn, Beth from Portishead, Daddy G from Massive Attack is on the team (as a DJ). I always give a shop tee!
    • Most played video in the shop?
      • Eastern Exposure 3 when I’m in.
    • Cheekiest request from a customer?
      • "How much for cash?", "Can I pay ya next month?", "Do you price match?"
    • Shop soundtrack?
      • Ranges from Slowdive to Wu tang. Go figure.
      • Most common question you get asked?
        • "Got a spare bearing?"
      • Best thing about working in/owning a shop?
        • Making vids, doing trips & getting to hang out with ya mates a lot.
      • Worst thing about working in/owning a shop?
        • Doing paperwork and dealing with HMRC.
      Fifty Fifty's Justin Sydenham wallride, photo by Leo Sharp - CSC, Cardiff Skateboard Club - UK Skate Store
      The man himself, Syd, with a picturesque wallride, shot by Leo Sharp.
      • The shop wouldn’t still be here if it wasn’t for…
        • Dedication.
      • Best memory from a shop trip or session?
        • NYC, skating all the spots with a bunch of legends.
      • If you could start over again what would you change/do differently?
        • Get a backer.
      • If you could bring back one brand from the grave what would it be?
        • Think they have all tried and should have all left it alone!!
      • Best thing to come out of working in a shop?
        • A lot of really good friends.

      That's enough chit-chat though. Head to the shop to buy the latest skateboard decks, clothing, shoes and more from CSC. Or, check out the rest of our Ask A Skate Shop series on the CSC Blog. Safe.

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