Product Spotlight - Serious Adult Summer 2022

Dan Bunn

Pay your respects to one of the UK's best skate spots, London's Southbank, with the latest collection from Serious Adult.

Greg Conroy Kickflip Back Tail at Southbank, photo by Henry Kingsford - CSC, Cardiff Skateboard Club - UK Skate Store
Photo: Serious Adult gaffer, Greg Conroy, with a hefty flip back tail at Southbank, shot by Henry Kingsford.

One of the most exciting new brands out of London is back with another premium clothing collection for Summer 2022, featuring some bangin' new designs revolving around one of London's most iconic spots: the Southbank Undercroft. Everyone knows South Bank's where all the cool kids hang out so repping one of these tees is guaranteed to imbue you with some of their coolness. 

Serious Adult Pillarman T-Shirt

Easily one of the most iconic designs from the collection, the Serious Adult 'Pillarman' T-Shirt debuts the brands new mascot: Pillarman. If you couldn't tell, Pillarman is an anthropomorphised version of the iconic pillars which hold up the Undercroft, complete with a lovable smiling face that's a far cry from the usual cold, brooding expressions which you expect to encounter when you visit Southbank.

Serious Adult 'Pillarman' T-Shirt (White) - CSC, Cardiff Skateboard Club - UK Skate Store

The 'Pillarman' tee features a large backprint of Pillarman in a bangin' Ben Day-dot style alongside a distorted perspective 'Serious Adult Publishing House' logo. Meanwhile, the chest features a similar 'Serious Adult Publishing House' logo in the same style. Big fan of the use of the weird perspective on the logo. You can grab the Serious Adult 'Pillarman' T-Shirt in black or white.

Serious Adult 'Pillarman' T-Shirt (Black) - CSC, Cardiff Skateboard Club - UK Skate Store

Serious Adult Rover T-Shirt

Alongside the 'Pillarman' tee, Serious Adult have come through with another bangin' design in the form of the new Serious Adult 'Rover' T-Shirt. Compared to the 'Pillarman' tee, the 'Rover' tee is far more simple as it only features a screen print on the chest. While it doesn't have as much in the way of graphics, the Rover tee makes up for it's lack of quantity with pure quality. The 'Rover' graphic features a cartoony 'Serious Adult' logo in vibrant orange and green colours, with a unkempt-looking geezer with a bottle of booze in his pocket as the 'I' and a Southbank pillar for the 'T'. 

Serious Adult 'Rover' T-Shirt (Black) - CSC, Cardiff Skateboard Club - UK Skate Store

That's enough chit-chat though. Head to the shop to browse the full range of Serious Adult clothing and buy now from CSC. Or, find out more about the latest product on the CSC Blog. Safe.

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