Product Spotlight - New CSC Shop Clothing!
The latest collection of affordable CSC shop clothing has just landed in store with an incredible range of tees (if we do say so ourselves) and some fresh quarter-zips to help combat the winter chill. Just in time for Christmas as well.
Our latest range of CSC clothing has just arrived in store, and this one's a banger! With artwork by Nat Jones (@rumoursandlies) you know the graphics are gonna be pure fire, and they've even got a sick story behind them. As always our own-brand gear is our most affordable product so if you're looking for cheap Christmas presents you're in the right place.
Photo: One of our first adverts in Skateboarder's Companion featuring PJ and artwork by Nat Jones, shot by The Gaffa, Mike Ridout.
The latest series of tees features designs taken from some of our adverts from over the last year, done by our good friend and ultra-legend, Nat Jones. We asked Nat to design some of our ads, for the likes of Thrasher and Skateboarder's Companion, resulting in a series of dragon-inspired designs that have now made their way onto an affordable new range of T-shirts that were all designed and printed here in Cardiff. Can you collect 'em all?
The first - in chronological order of when the ad was released - is the 'Butterflies' tee, which features the graphic used in our advert from the August issue of Thrasher. The ad features PJ absolutely launching a frontside wallride up a hefty bank-to-wall in Portishead, accompanied by an image of a butterfly with wings made from dragon's heads and the slogan: 'Turning Butterflies Into Dragons'. The quote references the iconic Scott Quinnell speech from rugby TV show, 'School of Hard Knocks', which was used in our 2018 video , 'Washer II', making it a big fat double-whammy of Welshness. This is definitely one of the most detailed graphics Nat did for this run of ads with all the minute details that make up the butterfly, it basically gets better the longer you look at it.
Next came Don's bangin' ad from Issue 3 of Skateboarder's Companion, which also featured an interview with the one and only Peej. Don kept the theme of frontside wallrides going strong, but instead of the bank-to-wall approach he scoped out a drain cover, propped it up, and launched himself straight at the wall for an epic gap-to-wallride. The graphic this time featured an Asian-inspired dragon, as opposed to the Welsh variety - paying homage to Don's Malaysian heritage - with the dragon's hands mirroring Don's own arms in the photo. Nat always loves chucking cool little details like this into his ads, like the smoke coming from PJ's fag forming the border of the ad in one of our first adverts for Companion, but this one has got to be one of our favourite examples. We all know Don's the people's champ, and after winning the prestigious CSC Skater of the Year award this weekend there's no better time to show your love for the King by grabbing a tee with the dragon from his first ever CSC advert on. All hail the Don.
Finally, the last tee from the collection features the dragon from Dylan's mindblowing advert in which he switch backside smith grinds a Caerphilly handrail. That's right. Switch. Back. Smith. The ad appeared in the latest issue of Skateboarder's Companion (issue 4), alongside an interview with fellow shop dragon Don Irfan, so there was some pretty heavy CSC representation in this one. Alongside the big dragon, Dylan Hughes, the ad also featured a smaller dragon, also called Dylan, the iconic piggy bank mascot for Principality. Dylan the Dragon (Principality one) makes an appearance on the last of our new tees, emblazoned with a CSC logo and lookin' fresh as hell. While this is one of the simpler designs from the range of adverts, it's safe to say the skating speaks for itself in this one. It's no exaggeration to say that Dylan Hughes is one of the best skaters in the UK, so if you aren't familiar with the Huge, you better educate yourself and check out his 'Today, Now' part.
Alongside the tees, the drop also features some fresh quarter-zip jumpers in a range of colours, with 'Cardiff Skateboard Club' embroidery. The design for this takes inspiration from everyone's favourite governing body: Cardiff Council. Cardiff Council have (inadvertently) supplied us with some bangin' spots over the years, including the iconic Red Banks, so we thought we'd honour them by stealing their font for these quarter-zips. Aren't we nice? People have been asking us for quarter-zips for a while now, so two years later we've finally delivered. Now you better come buy 'em, or else.
That's enough chit-chat though. Head to the shop now to check out the full range of new CSC clothing, and keep an eye on the blog for when we chat to Nat to find out the full story behind each iconic graphic. Safe.