Product Spotlight - Lovenskate 20th Anniversary Collection

Product Spotlight - Lovenskate 20th Anniversary Collection

Dan Bunn

Celebrating 20 years of existence, Lovenskate have come through with a bangin' collection of mash-up decks commemorating some of their favourite graphics from over the years.

Lovenskate 20th anniversary skateboard deck collection

After first appearing as the title of a zine made by the brand's gaffer, Stu Smith, 20 years ago, Lovenskate has since blossomed into a fully-fledged skate brand producing some of the finest sustainably-produced skateboard goodies on the market. To celebrate their 20th anniversary, the elves over at the Lovenskate workshop have put their heads together to produce this limited series of 'Mash-up' graphics, which blends together some of Lovenskate's most iconic decks from over the years with a whopping total of 40 different variations of 14 graphics. To make things even more exciting the decks are selected randomly and 'blind-bagged' before being shipped out, so we had absolutely no idea what we were going to be getting.

Lovenskate special edition 20th anniversary skateboard deck (Strike Now/American Dream) at Cardiff Skateboard Club

What's more, for the first time ever, these boards are both printed and pressed in the UK by the legends at Bedford-based Gnosis factory, known for producing decks for Blast Skates and Clown Skateboards. While this means the boards are slightly more expensive than they usually would be - due to being crafted in the UK, and the labour-intensive nature of the graphics - although this is made up for with their premium quality construction, and they still come in cheaper than most American brands at £60.

Special edition Lovenskate 20th anniversary skateboard deck (Proper British/Sound Horn) at Cardiff Skateboard Club

The decks feature a mash-up of two iconic Lovenskate designs split between the nose and tail, so you're basically getting two decks for the price of one, and with 40 different variations you're pretty much guaranteed that you're not gonna bump into anyone skating the same deck as you. Perfect for all you unique snowflakes out there. The decks also feature a nose-to-tail 20th anniversary special edition top graphic that you can admire for as long as you like until you cover it with grip. As always, these decks come with Lovenskate's signature paper bags making these decks completely plastic-free and certified Greta-approved. If you're hoping to kill some turtles you better look elsewhere.

Lovenskate 20th Anniversary skateboard deck top graphic

One of the decks we received features a mash-up of Lovenskate's 'Kelly' skateboard deck, featuring an image of a woman I can only assume to be Kelly, and the 'Sound Horn' skateboard deck, featuring an Indian-inspired cow design.

Special edition Lovenskate 20th anniversary skateboard deck (Kelly/Sound Horn) at Cardiff Skateboard Club
The other deck we received features a mash-up of Lovenskate's 'Strike Now' graphic, featuring a skateboard being used to strike a match, and Lovenskate's 'American Dream' skateboard deck, which features a pretty sick-looking skull smoking a cigarette. The graphic shares the same background on both designs with a stylish blue gradient split, as well as the Lovenskate bat logo on the nose.
Lovenskate special edition 20th anniversary skateboard deck (Strike Now/American Dream) at Cardiff Skateboard Club
The collection also features the Lovenskate 'All You Need Is...' skateboard deck by Sol Dhariwal, which features a tea-drinking, yoga-practicing elephant and the slogan: 'All you need is Lovenskate'. Guarantee yourself some good karma with this banger. 
Buy Lovenskate 'All you need is...' skateboard deck at Cardiff Skateboard Club
That's enough chit-chat though. Head to the store to get your hands on these special edition 20th anniversary skateboard decks from Lovenskate, and browse all things Lovenskate available at Cardiff Skateboard Club. Safe.

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