Hockey skateboard decks are known for two things - massive shovel noses and an ultra-premium price point. The decks are sick, really good wood and concaves, and unique shapes that you have to skate to appreciate.
The word on the street is that Hockey is one of the few companies not selling decks at a loss, and have chosen to take the hit on pricing in order to maintain a sustainable business model that pays the team. Could be true, we don't know know...but we keep a good stock of Hockey decks on the walls for those who appreciate them. They might be a bit more expensive but the good stuff don't come cheap.