New Brand Alert - Limosine

New Brand Alert - Limosine

Born from the ashes of Call Me 917, the first collection from Cyrus Bennett's new venture, Limosine Skateboards, has just arrived in store alongside the release of their bangin' new 20-minute video. You better move quick if you want something, because otherwise I'll be buying it all.

History of Limosine Skateboards

Following the demise of Alex Olson's Call Me 917 in early 2021, speculation about where the team would end up set the internet (well just SLAP really but whatever) ablaze with rumours with the world (again, just SLAP really) eager to know where Max Palmer and co would find a home. One SLAP user claimed to have found a 917 deck which had been sprayed over with a 'Limosine' logo, which added some serious fuel to the speculative fire with people now believing that the former 917 boys were planning on starting their own company, and others thinking that this would be the long-rumoured third brand under the FA/Hockey camp, although it seems like we're gonna have to keep holding our breath for Funeral Home.

First evidence of Limosine's existence, sprayed 917 decks - CSC, Cardiff Skateboard Club - UK Skate Store

A month after these decks were found, Limosine's first ad was spotted in the East Coast skate mag, Skate Jawn. At first glance, the ad features Max Palmer doing a backside tailslide on a step, but if you look closely, rather than mindlessly flicking past like I did, you'll see that it's actually a blow-up doll painted to look like Max; and if that isn't one of the best ads you've ever seen then you're lying.

Limosine first advert, Max Palmer blow up doll - CSC, Cardiff Skateboard Club - UK Skate Store

After these past few months of speculation, Limosine was finally revealed to the public on Friday 17th December with their first collection of skateboard decks and clothing going live alongside their new 20-minute video, 'Paymaster', which is available to watch online for free, or for purchase as a DVD which is a serious flex in 2021. They've already sold out of DVDs on their site too which is basically unheard of in recent years. Respect.

Limosine Paymaster video cover art - CSC, Cardiff Skateboard Club - UK Skate Store

Limosine 'Paymaster' Video

The video, filmed by Logan Lara, features Cyrus Bennett, Genesis Evans, Aaron Loreth, Nelly Morville, Karim Callender, Santino Gagliarducci, and Hugo Boserup. The soundtrack bangs, with some hectic emo numbers, along with some other obscure, moody bangers and a typical upbeat tune for Max Palmer, but the overall feel of the video basically sums up what Limosine is: the natural evolution of the best bits of 917 into a more cohesive, and all-together edgier, brand. Of course any video boasting the dynamic duo of Max Palmer and Cyrus Bennett is gonna be an absolute treat, but the new, non-917 additions, Nelly Morville and Karim Callander, are the cherry on top. Nelly's footage got me so hyped, kinda reminded me of a cross between Maité and Aidan Mackey, definitely one to keep an eye out for in the future, and Karim's got crazy style. ATV monster, Hugo Boserup, has the honour of bringing the video to a close, which makes a nice change from his previous appearances where he often shared a part with someone else, and he absolutely shuts it down, big fan of Hugo's skating and he's recently become a father too which makes it even sicker. That ender's bonkers, but the kid who tried it in Michael Nicholas' 'Untitled' is probably absolutely tamping right now.

Hugo Boserup Backside Smith Grind from Limosine 'Paymaster' Video - CSC, Cardiff Skateboard Club - UK Skate Store

Limosine Skateboard Decks

Loads of the artwork for Limosine has been done by Cyrus himself - something that seemingly caused conflict at 917 with Cyrus wanting to do his own graphics and Alex not being keen on the idea - including Max Palmer's 'Lord of Rats' deck, available as an 8.25". The deck features an original pastel artwork by Cyrus, which depicts a monkey sat by a fire in front of a brick wall, and has some amazing details on it, including a subtle carving of 'Limosine' into some of the bricks and tiny figures dancing round the fire. Not gonna lie, I love this graphic - almost as much as I love Max Palmer - so you know this one is going straight on the wall.

Limosine Max Palmer 'Lord of Rats' 8.25" Deck - CSC, Cardiff Skateboard Club - UK Skate Store

Cyrus' own board is a far more subtle design, with the 8.5" black deck featuring an image of a horse in motion (that looks suspiciously like a Fore-Cast design) printed in a bangin' metallic blue, surrounded by embossed barbed wire and a bold, red Limosine logo. Super clean and simple, kinda like Cyrus' skating, this one's an instant classic.

Limosine Cyrus Bennett 'Exodus' 8.5" Deck - CSC, Cardiff Skateboard Club - UK Skate Store

The collection also features the 'Snake Pit' 8.5" team deck, which features the 'Snake Pit' artwork from their first ad in Skate Jawn printed on a metallic silver deck. The deck also features a unique top graphic with a black and white picture of a young, and very emo-looking Nelly Morville complete with a My Chemical Romance tee and tartan trousers - a pretty strong look. All the decks are printed on premium BBS wood with a steep concave popsicle shape, so you know they're gonna skate bangin'.

Limosine 'Snake Pit' 8.5" Deck - CSC, Cardiff Skateboard Club - UK Skate Store
Limosine 'Snake Pit' 8.5" Deck Top Graphic - CSC, Cardiff Skateboard Club - UK Skate Store

Limosine Clothing

Alongside the decks, Limosine have come through with a range of clothing featuring their incredible deck graphics, including the 'Lord of Rats' tee in black and red, the 'Snake Pit' tee in white and blue, and the 'Snake Pit' hoodie in black. The 'Lord of the Rats' tee has gotta be a personal favourite, love the font for the Limosine logo. 

Limosine 'Lord of Rats' T-Shirt (Black/Red) - CSC, Cardiff Skateboard Club - UK Skate Store
Limosine 'Snake Pit' T-Shirt (White/Blue) - CSC, Cardiff Skateboard Club - UK Skate Store
Limosine 'Snake Pit' Hood (Black) - CSC, Cardiff Skateboard Club - UK Skate Store

That's enough chit-chat though. Head to the shop now to check out the full range of Limosine skateboard decks and clothing. Safe.

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